Ssense Launches Dogwear from 1017 ALYX 9SM, Moncler Genius, Heron Preston and More

By Perfectkickz | 12 December 2019 | 404 views | 0 Comments

SSENSE recently announced that it has commissioned and curated a selection of designer dogwear to join the hundreds of luxury items for humans. Brands featuring in the new assortment, which will span harnesses, leashes, collars, sweaters, collar charms and more, include 032c, Ashley Williams, Burberry, Heron Preston, Marine Serre, Moncler Genius, Paul Smith, Stutterheim, Versace, and VIP. Prices will range from 60 US dollars to 1,395 US dollars.
As the niche petwear market continues to grow in popularity, more fashion brands are experimenting with non-human fashion. Last year, Italian label Moncler teamed up with luxury dog clothing brand Poldo Dog Couture to launch a dogwear collection. In the same year, Swedish fashion giant H&M partnered with Italian luxury fashion house Moschino for a tongue-in-cheek petwear collection.
Chartrand continued: “For many of the brands we partnered with, this was the first time they considered producing dog apparel and accessories, making it a fun project to collaborate on. We're extremely excited to launch with a group of brands that reflect the Ssense point of view.”